Change In Approach To Communicating With Businesses

Based on the many conversations that I have been having with businesses, I have come to a conclusion that many restaurants and grocery stores will refuse to admit that they are involved in disposal of excess food. This is understandable, of course as it will lead to negative connotations for their company by the general public. Bad for business.

Therefore, when communicating with local restaurants and grocery stores, it is crucial that I bring to light the benefits of this program for their business. If the public sees that a specific business is helping provide the general public or food banks with gourmet style food or fresh ingredients for a lowered price, while simultaneously preventing disposal of excess foods, it will help boost their reputation. A business needs to look past the perceived negatives of this program for their company.

An even better marketing technique is to partner with at least one business, which I can use as a reference for my other contacts. This will assist in persuading others to join as well. All it takes is someone to start the trend, and the rest will follow.